Jan 1, 2012 12:00 PM

Entrepreneurial Growth

A new study provides an alternative approach for analyzing the longevity and transgenerational value of family firms

The preliminary results of a study commissioned by the Family Firm Institute, soon to be published in Family Business Review, provide a new framework for analyzing the longevity of a family business and its ability to create transgenerational value. The study, “From Longevity of Firms to Transgenerational Entrepreneurship: Introducing Family Entrepreneurial Orientation,”1 suggests focusing on the family itself and its entrepreneurial orientation, rather than on a particular family business, in assessing whether the family's business activities create or destroy wealth through the generations.

In 1987, Professor John Ward, currently at Northwestern University, conducted the seminal family business longevity study. Ward looked at survival rates of 200 family businesses engaged in manufacturing in Illinois. He found that only 30 percent of them survived through the second generation, and 13 percent survived through the third. This study established the central dilemma for the majority of family business academic research and advisory practice over the last two decades: How to foil the three-generation survival trap for family businesses.

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