Rising to the Challenge

, By Karen H. Putnam

The double whammy of hard-hit endowments and greater social need is changing the way donors give and foundations operate — maybe forever

By Karen H. Putnam

The way we gave in 2009 will be with us for a long time.

Our country's economic crisis has occasioned a sea of change in the way individuals, foundations, corporations and the government respond to society's needs. That change will prove to be especially profound in philanthropy. Profound because it will be durable, lasting beyond the current crisis, and because the values of the for-profit sector will define much charitable decision making in the future.

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