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Aug 1, 2006 12:00 PM
VIP Healthcare
At 9:00 p.m. on the evening of July 4, Jim Ruddy received an emergency phone call from a Nevada hospital room. Ruddy, president of the private family office Keswick Management Inc., is used to fielding calls from family members about financial matters. But this was different: A child in the family had badly damaged his leg and emergency room doctors needed his mother to consent to treatment. The Seattle-based family was on vacation in Nevada, knew little about local healthcare options and so contacted Ruddy.
“As president, I'm the chief contact officer for any issue possible,” says Ruddy, who is based in New York. “But this was a tough situation. I had connections to hospitals, but I couldn't find out more about that Nevada hospital or doctor in the field. I found myself in a position where I was uncomfortable and without expertise.”
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